GEO (generative engine optimisation)
The effort to have a website’s content found and cited by AI search tools.
Glossary · SEO & AI search
GEO (generative engine optimisation) is the name given to adapting content for search in which the answer is written by artificial intelligence: Google’s AI Overviews, chat assistants and similar tools. The aim is for your site to be among the sources such an answer draws on.
Most of what helps is the same as good SEO: a clear structure, precise answers to specific questions, content that is technically reachable, and a trustworthy source. Separate “tricks” have little proven effect so far.
GEO is therefore best seen as a continuation of SEO rather than a discipline of its own: write so that an answer is easy to find and to quote, and do not sacrifice readability for algorithms.