Topic 06 / 062 articles
Why a site cannot be found, how to keep visibility when URLs change, and what visibility in AI answers actually means.
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Beneath content and links there is a layer that either permits a site to be found or does not. It signals nothing: no error message, the site looks fine, it simply is not in the results. What to check yourself.
GEO and AEO are sold as a new discipline with their own tools and their own fee. Google's own documentation says something different: optimising for generative AI search is optimising for search, and therefore still SEO. Here is what that means in practice, and what you can skip.
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SEO as engineering work: technical foundation, page purpose, internal links, visibility in AI answers and honest measurement without ranking promises.
